Let me take you 20 years back when online shopping just kicked off and started to gain popularity. And now, 20 years later it is at the boom when everything can be bought in just one click from anywhere. Not only that, computers have become powerful plus cheaper and the internet faster. I am not only talking about metropolitan areas! Technology and its roots have spread everywhere. Online shopping might rock at this particular time but digital shopping is something which is rising slowly too. Artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and the Internet of Things (IoT) are all the driving forces to revolutionize slash change the way we shop.
The Internet of Things
This is not as scary as the term sounds. Instead, we all are using it and getting advantages from this keyword, which is called the ‘Internet of Things.’ From Amazon’s Echo to Google Assistant, you have used these devices to play a song early morning, getting news or look up the weather. These home assistants have made our life so easier. You don’t need to turn on the TV, go to your phone for playing music – just give a command and you will see the magic or checkout Indiashoppers blog section where you can read more information about other updates.
How will these technologies bring change?
The IoT devices are not constrained by the home assistant stuff only but they are going to play bold in the near future. From the location of shopper, item availability, and temperature feedback. In the USA, Amazon has done it with its supermarket to save energy and restocking shelves. The customer can find anything in the store, pick it from the shelve, and just walk away. You will be billed automatically and the amount will show up in your account. No human intervention!
Today, we are dealing with scarcity of items while we are at shopping centers but we can check the stock in the stores by entering the zip code, then tracking down the nearest store. Also, you can ask for the best prices to your home assistant and it will reply, Not only you are saving your time here but also cost is getting reduced.
This will become mainstreeam shortly and it is believed that 8.4 billion connected things in the world by the end of this year. Not to forget, IoT stuff is rolling pretty fast nowadays but in the future, there is a way to go.
Today, you will find the AR and VR devices bulky and very constrained in usage. Samsung has worked a lot in this field and you might also find the same in the games like Pokemon Go. In the coming times, the AR devices will become sleek and light. Smart glasses and contact lenses will be the offer the future augmented reality experiences. Kantar Retail created a virtual shopping experience to help clients find out about their customers. They have created a store in the virtual environment and trained their employees to ditch the mock-ups of the real-world. Thanks to Virtual Reality!
It has happened a lot – you see something online but you get something else. Frustrating! =With the AR and VR, you have the ability to test run them and see the item you will get in your home. How clothes will look on you and how will the product fit in your place – you get to experience all virtually. AR and VR haven’t been too mainstream acceptance yet but these devices will take over slowly in some industries especially eCommerce.
‘Artificial Intelligence’ the hot topic slash buzzword in this era. In the eCommerce business, AI will mutate with devices that are already present to create a better retail experience. AI has already impacted thousands of lives. Honestly, you have already been impacted by AI purchases without even knowing. When you shop for something online, you get to see a “You May Also Like” window. How do they know about it? It is all because of the data acquired by the company for your purchase, other purchases, and items you have looked at. Advertising is one big example of it – targeted ads I mean. You get to see some specific ads based on your searches. Rung any bells?
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Future perspectives AI, when coupled with other technologies, will make the things better and create a more personalized experience, AI is active when data is fed to it and this can be done by other technologies like IoT, AR, and VR. AI can be used over the data chunks. Let say you want an item but it is out of stock. So, AI can run under the hood and can re-orde3r the item whenever it is available. So, you don’t have to open the site to see its availability again and again. AI will rule and can run anywhere – mobiles, tablets, computers, or any other connected device. It just depends on the data, how it will behave and get the task done for us.